In the UK, 300 million plastic toothpaste tubes end up in landfill every year. The good news? There’s another way.

Zero Plastic

PAIST is 100% plastic-free and made from infinitely recyclable metal. We won’t compromise on that.

Zero Nasties

You won’t find any artificial flavours, preservatives or SLS here. Just effective, naturally-certified toothpaste without the plastic. 

Zero Hassle

No tablets. No powders. Because toothpaste in a (plastic free) tube works best.

Dr Elham Kordrostami Dentist

Made by Dentists

Oral hygiene should not come at the expense of the environment, which is why our toothpaste is 100% plastic-free. Better still, PAIST® was formulated by a team of Dentists to produce the highest quality toothpaste without any added nonsense.

For us, it’s a no-brainer. 

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