Plastic is the problem

Plastic is the problem

less than 10% of everyday plastic actually gets recycled in the UK. The vast majority of plastic waste is incinerated or gets shipped abroad and ends up in landfill.

300 million single use plastic toothpaste tubes are added to the pile, every year.

It’s time to make a change.

Metals recycle forever

Metals recycle forever

Metals are one of the simplest and most efficient materials to recycle. In fact, 75% of the aluminium produced in the 1800s is still in use today.

Metal alloys (like our cap), are also easily retrieved and melted down for re-use.

No added nonsense

Do you know what’s in your toothpaste? … neither did we.

Low quality ingredients, artificial flavours, preservatives and foaming agents are the norm. You won’t find any of these in PAIST®. Just high quality essentials for clean teeth and a clean conscience.

PAIST is free from:


Sodium lauryl sulfate (SLS) is an artificial foaming agent found in lots of household goods like shampoo, bubble bath and also, toothpaste. There is growing concern that increasing use of SLS may cause harm to aquatic life. (1)

PAIST® contains a plant-based foaming agent derived from coconuts instead.

❷ Animal products

Many toothpaste brands still use animal-derived Glycerin in their formula. Glycerin holds onto water and prevents toothpaste from drying out in the tube.

We use plant-based glycerin instead and are proudly vegan and natural certified by reputable 3rd party organisations.

❸ Artificial Flavours

Most toothpastes you find on the high street contain artificial flavouring and sweeteners that mimic a minty taste. In other words, it’s not actually mint!

We use real mint or spearmint oil to give you that fresh feeling without using any artificial additives.