Rated 4.8 out of 5 stars
36 Reviews



Fluoride ToothpasteMild Mint 75ml
Supercharged with Hydroxyapatite to support dentine remineralisation and potassium citrate to cover exposed nerve endings. Naturally flavoured with mild mint oil for sensitive mouths.
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Fluoride ToothpasteMild Mint 75ml
Supercharged with Hydroxyapatite to support dentine remineralisation and potassium citrate to cover exposed nerve endings. Naturally flavoured with mild mint oil for sensitive mouths.

For everyday use - 7 days a week

Regular price £8.99
Regular price Sale price £8.99
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Premium ToothPAIST

Key Ingredients: Sensitive

Hydroxyapatite 5%

Hydroxyapatite is a super ingredient that helps support teeth remineralisation and reduce sensitivty.

Potassium Citrate

Potassium citrate is one of the best known anti-senstivity ingredients. It works by covering exposed nerve endings and minimizing the discomfort caused by food and drink.

Fluoride 1450ppm

Fluoride is clinically proven to prevent tooth decay and cavities by strengthening enamel. For Dentists, It's a non-negotiable ingredient in toothpaste.

PAIST is not “just” any old toothpaste

Why fluoride is key

Dentists will never recommend fluoride free toothpaste. Why?

Fluoride is clinically proven to prevent tooth decay and strengthen enamel. Without it, your teeth won’t be effectively protected.

That’s why PAIST® contains fluoride. It’s essential for healthy teeth.

Recycling PAIST

Metals can be recycled infinitely back into high-quality new metal, without any loss of physical or chemical properties.

To recycle PAIST®, place the lid in your general waste and the tube in your mixed recycling bin.

Metals are retrieved at the recycling centre via different extraction methods.

Learn More


Does your toothpaste contain fluoride?

Yes, all our toothpaste contains 1450ppm fluoride. It's essential to help fight tooth decay. Learn more about why you need to have fluoride in your toothpaste here.

Is your toothpaste safe for children?

PAIST is appropriate for children who are 7 years old and above. It is important, however, to ensure that children are under adult supervision to prevent swallowing of toothpaste or any risk of choking from the screw top lid.

Does your toothpaste help with gingivitis?

If you have recently been diagnosed with gingivitis by a Dentist, there is no need to worry! The good news is that this condition can be easily treated. PAIST contains fluoride and other ingredients that help eliminate the plaque and bacteria responsible for causing gingivitis. Additionally, it is crucial to brush your teeth twice daily using the correct technique. Using dental floss is also recommended in order to clean the areas between your teeth that brushing alone cannot reach.

How is PAIST different from other toothpaste brands?

Most people don’t have a clue what’s in their toothpaste. We were surprised to find that artificial ingredients, preservatives, flavours and abrasive agents were the norm.

We’ve gone to great lengths to ensure that our toothpaste contains only the highest quality ingredients that are actually good for your teeth. Every ingredient has been selected to serve a purpose.

On top of this, our toothpaste is vegan and natural certified from reputable 3rd party organisations.

In other words, we don’t cut any corners.

Where is your toothpaste made?

Our toothpaste is made right here in the UK 🇬🇧.

How do you recycle PAIST?

Metals can be endlessly recycled without any loss of physical or chemical properties.

Our tube is made from aluminium which should be placed in your recycling bin. Aluminium is the easiest metal to recycle, using only 5% of the energy and emissions needed to make it from bauxite (aluminium ore).

Our zinc alloy cap should be disposed of in the general waste bin. In the UK, 95% of general waste is incinerated to generate electricity and metals are extracted from the ash for recycling.

Is your toothpaste suitable for vegans?


In fact, our toothpaste is externally validated by one of the UK’s most reputable vegan societies.

Does PAIST contain SLS, artificial flavours or preservatives?


We use a plant-based foaming agent instead of SLS. Our flavours are extracted from natural mint or spearmint leaves and we don’t use any preservatives.

Rated 4.8 out of 5 stars
Based on 36 reviews
Total 5 star reviews: 31 Total 4 star reviews: 3 Total 3 star reviews: 1 Total 2 star reviews: 0 Total 1 star reviews: 1
36 reviews
  • Rasyqiana A.
    Verified Buyer
    Rated 4 out of 5 stars
    Great but expensive and cap can be difficult

    Great whitening toothpaste I feel safe using and saw results with right away! For context, I was not using a whitening toothpaste before, smoke cigarettes 2-4x a week, and drink tea and coffee every day— not super yellow teeth but for sure whiter now. The taste is great, minty but not too strong.

    Cons: Expensive! Screwing the cap on can also be difficult as the grooved area of the tube as well as the cap are made of metal. Additionally, sometimes I find some grey-ish residue around the tube opening. Hopefully just some toothpaste discolouration and not the degraded metal?

  • Amal A.
    Verified Buyer
    Rated 5 out of 5 stars
    Does the job and well!

    I have almost come to the end of my first tube and can definitely see a difference in the whiteness of my teeth! It is so nice to use a safe product and experience no sensitivity while still seeing results!

  • Angela S.
    Verified Buyer
    Rated 5 out of 5 stars
    Daily PAIST spearmint

    I’m very happy with this toothpaste. It feels and taste so very much like my old paste but knowing that it doesn’t contain the nasties and is plastic free makes it a more special experience cleaning my teeth somehow. I really like the design and feel of the tubes too - they are a pleasure to have in my bathroom.

  • Ceri S.
    Verified Buyer
    Rated 4 out of 5 stars
    love it but some efficiences could be made with us of materials

    Love the toothpaste itself and the size of the tubes seems good

    I'm so happy it's a plastic free option but makes me wonder about weight given it's posted

    I would not have bought without the discount I'm afraid, but I know it's tough to make margins when we have so many cheap as chips bad for the environment options

    Use of metals:

    The solid the caps of the toothpaste tubes are so heavy, feels like a very durable item

    It then feels excessive to have three of those toothpaste tube caps, one on each of my tubes

    I'd be very happy for you to send me the tube without the caps, I keep one cap, I would last me forever

    Cardboard packaging:

    Also I think the tubes are so robust being of metal that they don't need to be in individual boxes.

    And those individual boxes do not need to be in a Paist branded box.

    Then that Paist branded box is in the postage box.

    I expected this to be more thought out

    More transparency in how you are making these decisions and using materials is always welcome to consumer who are looking for companies who are planning their waste cycles

  • Tara
    Rated 5 out of 5 stars
    My teeth feel amazing!

    I’ve been long awaiting a toothpaste that’s 100% plastic free that has all the benefits of the leading toothpastes. Finally a way to use an every day product guilt-free. I was recommended to use a sensitive toothpaste by my dentist and Paist sensitive does the best job for me, great tasting and sensitivity is gone. Will be re-purchasing!

  • Rebecca S.
    Verified Buyer
    Rated 5 out of 5 stars

    Really good taste and has definitely whitened my teeth and I have no sensitivity from using this.

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